Psychotherapy Rates:

Self-Pay Therapy and Life Coaching rates vary depending on the service and length of session. Dr. K offers 45-50 minute and 90 minute sessions. 

Insurance copay and coinsurance amounts will vary based on insurance policy. 

Emotional Intelligence Testing: rates will include fee of test, education on emotional intelligence, and review of test results. Insurance will not cover the test and interpretation, but reviews of EI and test results can be included in session amount.

Concierge therapy: Concierge therapy is a monthly or multiple session package deal. It includes discounted rates on sessions since multiple sessions are bought in advance. Also included are e-mail and phone reach outs and sessions, weekend hours, and priority scheduling. 

Please call for more information and to discuss which type of service is better for you.

Sliding scale discounts upon request for self-pay clients based on availability. 


Insurance:  Dr. K accepts Aetna and Medicare insurance. Dr. K is Out of Network with Blue Cross Blue Shield which means we will submit claims for you, but you may have a different deductible or coinsurance than if you used In-Network benefits. We will also help you submit claims to other insurers such as United and Cigna by providing you a Superbill.       

Depending on your plan, we will verify your benefits for you once you make an appointment but it is also suggested that you do so as well. Please have your information card available when you call to make an appointment.


Difference between using Insurance and Self-Pay:  Many people prefer not to use their insurance because only self-pay guarantees complete privacy. Insurance will sometimes not pay for certain services, which is not always known ahead of time, often leaving you with a bigger bill later on. Your insurance company may also limit you to a certain amount of sessions, require a certain type of therapy, or ask the therapist for personal information about you. Insurance companies also require a diagnosis, which can follow you throughout your life. Many insurances also do not cover couples therapy or certain services.


Payment Methods:  We accept cash, checks, and credit cards.


Cancellation Policy:  Please provide us with at least 36 hours’ notice that you will not be able to make your appointment. We save that time slot specifically for you. If you have not notified us at least 36 hours in advance, you may be charged a missed session fee. There is a higher charge for no-shows.


Scheduling:  Please go to the Contact Us page, which includes our phone number. We will return your call within 24-48 hours to schedule an appointment time. You can also request a phone call via e-mail or by submitting the form included on the Contact Us page.


Dr. Kristin Keough Williams
Dr. K

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 3750 Gunn Hwy, Ste 102
Tampa, FL 33618